The 'Which Side Are You On?' meme format typically utilizes a 2012 image of members from rival gangs, the Bloods and the Crips, originally intended to promote peace. However, internet culture adapted the image into a humorous 'this or that' template where users compare trivial or highly debated topics, such as video game features or food brands. By labeling the red and blue sides with contrasting options, the meme forces the viewer to choose a side, making it a staple for social media engagement and community polls across platforms like Twitter, Reddit, and TikTok.