The 'When You Outside And You Smell That Zaza' meme is a popular reaction-based internet trope that describes the sudden, often comical realization of smelling high-grade cannabis in public. 'Zaza' is a slang term for exotic or premium marijuana, and the meme typically utilizes images of people sniffing the air intently, looking around in confusion, or displaying a face of pure bliss. It gained significant traction on platforms like TikTok and Twitter, where users share relatable stories of catching a scent in unexpected places like grocery stores or parks. The meme serves as a lighthearted commentary on the ubiquity of cannabis culture and the shared experience of identifying its distinct aroma from a distance.