This meme originates from a tense scene in the AMC series The Walking Dead, specifically between Shane Walsh and Rick Grimes in the season two episode 'Better Angels.' In this moment, Shane challenges Rick’s leadership and his insistence on maintaining a moral code in a zombie-infested world, delivering the iconic line, 'What happened Rick? I thought you weren't the good guy anymore.' Since then, the scene has been adapted into a popular meme format used to highlight hypocrisy, sudden shifts in behavior, or instances where someone fails to live up to their own 'tough guy' persona. It perfectly captures the friction between high-minded ideals and the messy reality of human choices.