This meme originates from the 2013 comedy film 'We're the Millers' during a scene where a group of people posing as a family discuss the payment they will receive for a drug-smuggling mission. While the other three characters mention increasingly lower amounts of money, the son, Kenny (played by Will Poulter), reveals he wasn't aware they were getting paid at all. The four-panel layout became an internet sensation as a way to express shock at being left out of a common benefit or to highlight massive disparities in unfair situations. It is frequently used in professional, academic, and gaming contexts to show one person realizing they are working for free while others are profiting.