The 'Welcome to Hell' exploitable webcomic typically features a demon greeting a newcomer to the afterlife and explaining the specific, often trivial, reason for their eternal damnation. While various webcomic artists like Mr. Lovenstein and Cyanide & Happiness have produced similar themes, the exploitable format became a viral sensation as a way to vent about pet peeves and social faux pas. By replacing the 'sin' with minor irritants—like people who don't return shopping carts or those who spoil movies—internet users turned the demon into a spokesperson for collective petty grievances, making it a staple of social commentary memes.