The 'We Will Rebuild' meme is a satirical response to catastrophic natural disasters, typically featuring a photograph of a very minor or insignificant piece of damage, such as a single overturned plastic lawn chair or a spilled bag of chips. The phrase gained traction on social media and message boards like Reddit and Twitter after minor earthquakes or weak storms, where users would post these images to mock the sensationalist nature of news reporting and the tendency for people to overstate small inconveniences. It serves as a humorous way to signal resilience in the face of trivial adversity, highlighting the absurdity of treating everyday blunders with the same gravity as actual destruction.