The #VoxAdpocalypse refers to the massive wave of YouTube demonetization and policy shifts that occurred in June 2019. It was triggered by a public dispute between Vox journalist Carlos Maza and commentator Steven Crowder, which led YouTube to implement stricter 'harassment' and 'hate speech' policies. These changes resulted in many creators losing their ability to run ads, regardless of their content's nature. Today, the meme is used to symbolize the fragility of the creator economy, the impact of platform-wide censorship, or any situation where a single corporate decision causes widespread financial chaos for individuals.