The Vice meme is inspired by the legendary cover art and typography of the 2002 video game Grand Theft Auto: Vice City. Characterized by its vibrant pink and blue neon palette, palm tree silhouettes, and stylish brush-script font, the Vice aesthetic evokes 1980s Miami nostalgia. It became a viral meme format as users started overlaying the game's logo style onto various unrelated images to give them a cool, retro, or criminal underworld vibe. It is widely used to romanticize everyday situations or to mock the dramatic flair of the original game's marketing.