Vertical Video Syndrome (VVS) is a satirical 'disorder' referring to the practice of filming videos in portrait orientation rather than landscape. The concept gained massive traction in 2012 following a viral PSA video by Glove and Cheese, which humorously explained how screens are horizontal and filming vertically results in distracting black bars. The meme is a staple of internet culture, used by tech enthusiasts and cinematographers to poke fun at amateur videographers who forget to rotate their phones. It represents the collective frustration of viewing media on wide screens that was captured on a narrow axis, often leading to hilarious call-outs and public service parodies.