The 'Use The Voice' meme originates from the cinematic adaptations of Frank Herbert's 'Dune,' specifically highlighting the Bene Gesserit's supernatural ability to compel others into submission. The scene, usually featuring Lady Jessica or Paul Atreides, portrays a moment of intense focus and psychological dominance. Online, the meme has evolved into a humorous way to describe situations where a normal request isn't enough, and one must tap into a primal, authoritative 'voice' to get results. It is frequently applied to social anxieties, customer service interactions, or minor household disputes where a surge of confidence is required to achieve a goal.