The 'Use Incognito Mode' meme is centered around the iconic 'Secret Agent' silhouette found on Google Chrome’s private browsing landing page. It serves as a visual shorthand for hiding one’s digital tracks, often used humorously to describe searching for basic information one should already know, indulging in weird hobbies, or bypassing news article limits. While the feature was originally designed for privacy, internet culture transformed the fedora-wearing icon into a character representing a 'sneaky' alter ego. It remains a staple in the relatable-content genre, particularly among users who want to mask their mundane yet embarrassing search histories with a touch of mystery.