The URSAL meme originated during a 2018 Brazilian presidential debate when candidate Cabo Daciolo confronted Ciro Gomes about a supposed secret plan to establish the 'Union of Socialist Republics of Latin America.' While intended as a serious conspiracy theory, the internet immediately turned it into a viral sensation. The meme typically features a unified red map of South and Central America, often accompanied by Soviet-style imagery and Daciolo's signature catchphrase, 'Glória a Deux.' It is used to mock political paranoia or ironically celebrate the concept of a fictional, overpowered Latin American superpower.