The 'Upper Decky Zynnies' and 'Lip Pillows' meme cycle stems from a combination of niche North American hockey culture and the mainstream rise of nicotine pouches like Zyn. The term 'Upper Decky' refers to placing a pouch in the upper lip, while 'Ferda' is a hockey-slang contraction of 'for the boys,' popularized by the show Letterkenny. This meme subculture exploded on TikTok and Instagram among 'Zynfluencers' who use these terms to signal a specific brand of hyper-masculine, fraternal camaraderie. It is commonly used to describe work breaks, sports celebrations, or the shared experience of using pouches in social settings.