Unknown 9: Awakening memes primarily emerged following the game's release in late 2024, often centering on its supernatural protagonist Haroona and the concept of 'The Fold.' While the game was intended as the centerpiece of a sprawling multimedia franchise, internet culture quickly turned it into a symbol for broader discussions regarding modern triple-A gaming, player engagement metrics, and industry consultants. Memes often utilize screenshots of the game's unique 'stepping' mechanic or its distinct UI to satirize the state of the industry. The 'Awakening' subtitle has become a popular punchline for things that fail to live up to massive marketing hype, making it a recurring trope in gaming subreddits and social media commentary.