The 'Ultra-MAGA' meme emerged in May 2022 after President Joe Biden used the phrase to describe the 'most extreme' wing of the Republican Party during a press conference. Instead of being viewed as a critique, the term was immediately co-opted and reclaimed by supporters of Donald Trump as a badge of honor and a symbol of pride. The meme often features high-contrast imagery, patriotic symbols, or 'Dark Brandon' style parodies with laser eyes and superhero motifs. It represents a significant moment in modern political discourse where a label intended as a pejorative was successfully rebranded into a viral internet identity and a rallying cry for online communities.