The 'Type YY Into Google' meme is a classic example of an internet 'bait-and-switch' prank designed to pique curiosity through reverse psychology. Users typically share an image—often a distressed character—warning others never to search for the letters 'YY' on Google. While 'YY' is actually a massive Chinese social networking and live-streaming platform, the meme implies that the search results are cursed, shocking, or otherwise traumatizing. This trope follows in the footsteps of older internet shockers, relying on the user's natural urge to investigate forbidden topics. It has become a popular format on TikTok and Reddit, where creators use it to drive engagement through mystery and the fear of missing out on a shared digital 'secret'.