The 'Earfquake' meme stems from the lead single of Tyler, the Creator's critically acclaimed 2019 album, IGOR. The visuals feature Tyler's alter ego, Igor—identifiable by his signature blonde bowl-cut wig and vibrant suits—performing on a surreal, retro talk show set. The meme gained massive traction due to Tyler's eccentric movements, the song's catchy yet unintelligible Playboi Carti feature, and the relatable vulnerability of the lyric 'Don't leave, it's my fault.' It is frequently used to represent moments of sudden realization, intense emotional shifts, or simply to celebrate the unique aesthetic of the Igor era. Online, fans use the template to humorously apologize for awkward situations or to showcase chaotic energy through the lens of one of hip-hop's most creative visual eras.