The Two-Sentence Horror meme format gained massive popularity through the r/TwoSentenceHorror community on Reddit, where users compete to deliver the most unsettling narrative in the shortest possible form. The structure relies on 'the turn'—a first sentence that establishes a normal scenario and a second sentence that reveals a terrifying reality. While initially a venue for genuine creepypasta and micro-fiction, it has evolved into a versatile meme template used for both legitimate scares and ironic humor. Today, the format is a staple of internet culture, frequently used to mock horror tropes or to describe relatable, real-life anxieties in a melodramatic, spooky style.