The phrase 'Twitter’s Main Character' originates from a 2019 tweet by user @mask_of_solitude, who famously stated: 'Each day on twitter there is one main character. The goal is to never be it.' This concept describes the collective phenomenon where the entire platform focuses its attention—usually negative or mocking—on a single individual's bad take, weird behavior, or controversial post. Over time, it has evolved into a meta-commentary on social media dogpiling and the fleeting nature of internet fame. Users use this template to crown a new 'winner' each day, serving as both a cautionary tale about digital visibility and a humorous way to track the internet's ever-shifting outrage cycle.