The 'Turtleneck Sweater Dogs' meme features various breeds, most notably sighthounds like Greyhounds and Italian Greyhounds, dressed in snug, high-collared knitwear. These images gained viral traction across social media platforms like Instagram and Pinterest due to the dogs' lanky frames and expressive, often aloof, facial expressions that perfectly mimic the 'pretentious intellectual' or 'minimalist architect' aesthetic. Users typically pair these photos with captions about artisanal coffee, obscure vinyl records, or condescending opinions on modern art. The meme serves as a lighthearted parody of hipster culture and high-fashion tropes, using the inherent absurdity of a dog in human professional attire to drive the joke home.