The 'Tuff / So Tuff' meme is a social media trend primarily found on TikTok and X (Twitter) that celebrates or satirizes a person's 'aura' or style. The phrasing usually follows the format 'The way he [does action] is so tuff,' often accompanied by slow-motion footage or specific hip-hop tracks. While it started as a way for fans to highlight the coolness of their favorite artists or athletes, it quickly evolved into an ironic format used to mock people for performing mundane tasks with unearned confidence. It captures the modern internet obsession with aesthetic presence, 'drip,' and 'motion' within pop culture circles, making it a versatile tool for both genuine hype and sarcastic commentary.