The Trojan Horse meme is based on the legendary Greek myth where soldiers hid inside a giant wooden horse to infiltrate the city of Troy under the guise of a peace offering. In the world of internet culture, this image serves as a powerful object-labeling template to represent deception, hidden consequences, or sneaky additions to seemingly positive situations. Users typically label the horse as an attractive or benign concept, while labeling the hidden soldiers as the actual negative reality or obsession lurking within. It rose to prominence alongside other historical object-labeling memes, favored for its versatility in describing everything from software updates and 'free' trials to personal habits and social interactions.