The 'Trivago Guy' meme, featuring actor Williams Ellis, originated from the brand's aggressive television advertising campaign that began around 2013. The meme specifically centers on the distinctively minimalist and rhythmic delivery of the slogan: 'Hotel? Trivago.' Internet users found the repetition and the slightly unkempt yet suave appearance of the spokesperson in early commercials both relatable and meme-worthy. It evolved into a popular 'snowclone' format where various items or problems are listed, followed by a question and the definitive, inevitable answer 'Trivago,' often used to mock corporate branding or provide overly simplistic solutions to complex life problems.