The 'Tidying Up with Marie Kondo' meme originates from the 2019 Netflix reality series where professional organizer Marie Kondo helps families declutter their homes using her KonMari method. The most famous phrase from the show, 'This sparks joy,' became an instant viral sensation, used to categorize items or concepts that bring happiness versus those that should be 'thanked' and discarded. In meme culture, the template typically features two panels: one where Marie is smiling and holding an item that sparks joy, and another where she is less enthused. It is widely used to express personal preferences, mock consumer habits, or ironically comment on digital clutter like unread emails and unfinished projects.