The Three Wolf Moon meme originated from a seemingly ordinary t-shirt listing on Amazon by the company The Mountain. In 2008, user reviews began appearing that ironically attributed supernatural powers, increased virility, and extreme charisma to anyone wearing the shirt. This satirical review-bombing turned the product into a cult sensation and a quintessential example of internet irony. Today, the image is used to represent an exaggerated sense of confidence or a parody of 'alpha' culture, often paired with text describing mundane actions as if they were life-altering feats of majestic strength.