The 'This Ugly Son of a Bitch' meme is based on a real-life, highly aggressive banner advertisement that frequented file-sharing and adult websites during the mid-to-late 2000s. The original ad featured a photo of a man and used insulting language—specifically telling the viewer they were 'fucking stupid' for not making as much money as the 'ugly' subject—to bait clicks into a financial scam. Its blunt, surreal, and unintentionally hilarious tone made it a cult favorite in internet subcultures. Today, the template is widely used to mock success stories, ironic self-deprecation, or to parody the absurdly desperate nature of early web marketing.