The 'This Man' phenomenon, also known as 'Ever Dream This Man?', began in 2006 when a psychiatrist's patient drew a face that reportedly appeared in her dreams. The mystery deepened as other patients identified the same face, leading to a viral website in 2009 that claimed thousands across the globe had seen him. While later revealed as a guerrilla marketing stunt by sociologist Andrea Natella, the composite sketch remains a staple of internet creepypasta and surreal humor. Today, the meme is used to evoke the 'uncanny valley' effect, often appearing in contexts involving shared nightmares, conspiracy theories, or simply as a jump-scare prank to unsettle viewers.