This meme originates from the 2006 mockumentary film 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.' In the scene, the protagonist Borat Sagdiyev introduces his neighbor, Nursultan Tulyakbay, explaining how Nursultan constantly tries to one-up him, which Borat describes as being a 'pain in my assholes.' The meme is widely used to illustrate petty rivalries, sibling competition, or instances where two parties are constantly trying to outperform each other in a comical or frustrating way. It gained renewed popularity as a versatile image macro, often featuring side-by-side comparisons of two similar products, brands, or people where one is a slightly different version of the other.