The 'This Is Just To Say' meme is a parody of the minimalist 1934 poem by William Carlos Williams. The original poem describes the speaker eating plums that were being saved in an icebox, followed by a semi-sincere apology for the theft. On the internet, this structure has become a versatile template for 'non-apologies' and humorously specific grievances. Users often swap the plums for other items or situations while maintaining the poem's iconic rhythmic cadence and line breaks. It gained significant traction on platforms like Tumblr and Twitter, where users delight in the contrast between the high-brow literary source and low-brow internet relatable humor.