The phrase 'This game really makes you feel like Batman' originated from IGN’s review of Batman: Arkham Knight, where it was used to describe the immersive experience of the gameplay. However, it quickly became a meme due to its perceived over-reliance by video game critics to describe immersion, often feeling like a recycled marketing buzzword. The meme gained massive traction after YouTuber Videogamedunkey parodied the phrase in his reviews, notably mocking how often it was applied to the Spider-Man series. Today, it is used ironically to describe any gaming experience, regardless of whether it involves a superhero or even makes any sense, serving as a critique of generic games journalism.