The 'They Say You Attract What You Fear' meme is a satirical play on common self-help and manifestation advice. The template usually involves a setup where a person acknowledges the idea that focusing on a fear brings it into reality, followed by a punchline where they pretend to be terrified of something highly desirable, like bags of cash or a dream job. This ironic subversion of the 'Law of Attraction' became a viral sensation on Twitter and Instagram as users found it a relatable way to express their material and romantic aspirations. It serves as a humorous tool for 'manifesting' through reverse psychology, making it one of the most flexible templates for personal jokes and niche community humor.