The 'They Fly Now' meme originates from a scene in the 2019 film Star Wars: The Rise of Skywalker, where Poe Dameron, Finn, and C-3PO express shock at First Order Jet Troopers. Despite jetpacks being a well-established technology in the Star Wars universe, the trio engages in a repetitive back-and-forth dialogue about the troopers' flight capabilities. The scene was widely criticized by fans for its perceived redundant writing, leading to it becoming a viral meme. It is now commonly used to highlight situations where something obvious is treated as a revelation or to mock sudden, illogical upgrades in video games, technology, or movie sequels.