The White Monster Effect refers to the '30-Year-Old Boomer' meme subculture centered around Monster Energy’s Zero Ultra (the white can). Originating on imageboards like 4chan around 2018, the trope depicts a millennial who has prematurely adopted suburban dad traits—such as an obsession with lawn maintenance and classic gaming—immediately after consuming the drink. The meme is often defined by the 'SIIIIP' onomatopoeia, representing a zen-like state of nostalgic detachment from modern culture. Today, it is widely used to satirize anyone who feels a sudden burst of 'dad energy' or the inexplicable urge to start a lawnmower at 7:00 AM.