The 'Oh My God He Has AirPods In' meme, often associated with 'The Truck's Coming,' surged in popularity during late 2018. It typically features a character, famously Squidward from SpongeBob SquarePants, standing oblivious in the middle of the road while a truck approaches. The joke centers on a bystander desperately trying to warn them, only to realize the victim is wearing AirPods and is literally unable to hear the warning. Originally used to mock the 'wealth flex' associated with owning Apple's wireless earbuds, the template has become a universal way to joke about people ignoring obvious dangers or being lost in their own world.