The Tinder Swindler meme emerged following the 2022 Netflix documentary of the same name, which detailed the exploits of Shimon Hayut, known as Simon Leviev. The memes primarily focus on his manipulative tactics, particularly his panicked texts claiming 'my enemies are after me' while asking for large sums of money from his victims. Usually featuring Leviev on a private jet or enjoying luxury meals, the template is widely used to mock people who pretend to be wealthy or to humorously justify asking for financial favors. It has become a cultural shorthand for transparent scams, high-stakes gaslighting, and the 'lifestyle of the rich and fraudulent'.