The 'Rosé Curse' is a persistent internet urban legend among K-pop fans claiming that any celebrity couple who poses for a photo with BLACKPINK's Rosé is destined to break up shortly after. The rumor gained massive traction on social media platforms like X (Twitter) and TikTok after fans noticed a pattern involving high-profile splits following interactions with the singer, including Gigi Hadid and Zayn Malik, Florence Pugh and Zach Braff, and Taylor Swift and Joe Alwyn. While purely coincidental, the 'curse' has become a viral template used to jokingly predict the downfall of famous relationships or to playfully warn fans' favorite 'ships' to stay away from the star. It highlights the investigative and humorous nature of modern fandom culture where fan-made myths quickly transform into global meme sensations.