The Nutshack refers to a Filipino-American adult animated sitcom that aired on Myx TV, but it became a massive internet phenomenon in 2016 primarily through its theme song. The meme gained traction after SiIvaGunner and other creators started producing 'high-quality rips' where the theme song was remixed or replaced with other popular tracks, leading to the repetitive 'It's the Nutshack' phrase being inserted into various media. The humor often stems from the show's obscure status contrasted with the aggressive catchiness of its intro. Today, the meme is a staple of ironic internet culture, frequently used in shitposting and auditory mashups to surprise or annoy viewers with its loud, recognizable opening.