The Icy Hot Stuntaz are widely considered one of the internet's first true viral sensations, originating in the late 1990s. The group consisted of three teenagers from Georgia—known as B-Dazzle, Flame, and Freeze—who gained notoriety through their personal website featuring photos of them posing with modest cars and 'bling' to emulate the lifestyle of wealthy rappers. The earnest yet awkward low-budget aesthetic made them an instant hit on early forums and image boards like Fark and Something Awful. Today, the template is used to satirize people who try too hard to project a 'gangsta' or high-roller lifestyle, serving as a nostalgic hallmark of the pre-social media era of the web.