The 'Great Noticing' refers to a conceptual meme often used to describe the moment an individual starts identifying recurring themes, behaviors, or 'patterns' in media and society that they previously missed. Usually depicted with imagery of someone looking through binoculars or having a wide-eyed realization, the meme highlights the transition from ignorance to hyper-awareness. While it has roots in various online subcultures discussing socio-political trends, it has evolved into a versatile template for pointing out everything from corporate marketing tropes to glitches in the matrix. It is the go-to format for expressing that once you see a specific pattern, you can never unsee it.