This meme originates from a scene in the 2004 video game Metal Gear Solid 3: Snake Eater, where the protagonist, Naked Snake, critiques Revolver Ocelot's customized weapon. While Ocelot prides himself on his flashy revolvers, Snake bluntly informs him that the intricate engravings provide zero combat benefit, emphasizing function over form. In meme culture, the phrase is used to mock people who focus on aesthetics over utility, particularly in the context of expensive 'pay-to-win' or purely cosmetic video game skins that offer no actual gameplay advantages. It serves as the ultimate comeback for whenever someone prioritizes style in a situation that demands practical substance.