Originating in February 2015 from a Tumblr post by Cecilia Bleasdale, 'The Dress' became a global phenomenon that practically broke the internet. The controversy stemmed from a low-quality photograph of a lace garment that appeared as either blue and black or white and gold depending on the viewer's perception of lighting and color constancy. Scientists even published papers on the neurological aspects of the phenomenon. In meme culture, it is used to represent subjective reality, heated internet arguments, or situations where two people see the exact same thing in completely different ways.