The 'Dallas Cowboys Cycle' is a satirical flow chart that illustrates the repetitive emotional journey experienced by fans of the NFL's Dallas Cowboys. It typically begins with the optimistic mantra 'This is our year!' during the off-season, followed by high regular-season expectations and intense media hype, only to culminate in a dramatic or disappointing early playoff exit. The meme gained massive traction on social media platforms like X and Reddit as a way for rival fans to mock the franchise's consistent inability to return to the Super Bowl since the mid-1990s. Its popularity stems from its predictability, serving as an annual ritual for the sports community to document the inevitable rise and fall of 'America's Team' each season.