The 'The Cooler Daniel' meme features two side-by-side yearbook photos of a student named Daniel. In the first image, he looks like a typical student, while in the second, he's wearing sunglasses and looking significantly more stylish, captioned as 'The Cooler Daniel.' Originating from a 2011 yearbook, this template became a viral sensation for its relatable way of comparing two similar things where one is clearly an improved or more desirable version. It is widely used to mock brand rebrands, product upgrades, or to showcase a 'level up' in any niche scenario.