The 'That's Rough, Buddy' meme originates from the animated series Avatar: The Last Airbender, specifically the Season 3 episode 'The Boiling Rock: Part 1'. In the scene, Sokka tells Prince Zuko that his first girlfriend, Princess Yue, turned into the moon to save the Northern Water Tribe. Zuko, lacking social grace, offers the hilariously inadequate and awkward response: 'That's rough, buddy.' The meme is widely used on the internet to provide a dry, understated, or comically sympathetic reaction to someone else's misfortune, ranging from genuine tragedies to minor first-world problems.