Originating from the Netflix series '13 Reasons Why,' the 'That Damn Smile' meme features the character Hannah Baker describing her first impression of Justin Foley. The scene, which became a viral sensation on Tumblr and Twitter shortly after the show's 2017 release, highlights the moment she realizes she is falling for him despite the potential for trouble. In internet culture, the template is used to showcase items, people, or situations that are irresistibly charming or persuasive, often leading the creator to abandon their logic or better judgment. It perfectly captures the relatable feeling of being won over by a simple, endearing gesture or a tempting offer.