The 'Sydney Sweeney Has Great Jeans' meme stems from a 2024 American Eagle marketing campaign featuring the Euphoria star. The ad's tagline, 'Sydney Sweeney Has Great Jeans,' quickly went viral across platforms like X and TikTok due to its clever play on words, as 'jeans' phonetically matches 'genes'—a nod to the actress's widely discussed physical appearance. Internet users began using the image both to praise the marketing team's self-aware humor and to create ironic posts about fashion appreciation. It has since evolved into a versatile template for discussing double entendres, celebrity endorsements, and the undeniable impact of Sweeney's brand presence.