The 'Surprise, Bitch' meme originates from the third season of American Horror Story, titled 'Coven.' In the scene, the character Madison Montgomery, played by Emma Roberts, unexpectedly returns from the dead to confront Fiona Goode. Her iconic line, 'Surprise, bitch. I bet you thought you'd seen the last of me,' instantly became a cultural phenomenon and a staple in internet reaction culture. The meme is typically used to signal a dramatic return, an unexpected plot twist, or a sassy comeback when someone or something is thought to be gone for good. Its longevity on social media platforms stems from its perfect versatility in capturing both genuine shocks and humorous, petty grievances.