The Supreme Court Gay Marriage Ruling meme stems from the landmark 2015 civil rights case, Obergefell v. Hodges, which legalized same-sex marriage across the United States. Following the announcement, the White House was illuminated in rainbow colors, creating an image that immediately went viral and became the definitive visual for the 'Love Wins' movement. Users typically use this template to celebrate milestones in equality, express joy during Pride month, or make political statements regarding civil liberties. While often used sincerely to commemorate progress, it is also frequently adapted for various fandoms or 'ships' to signal a long-awaited union between favorite characters.