The Superb Owl meme is a clever linguistic pun that gained massive popularity on platforms like Reddit as a humorous alternative to the NFL Super Bowl. By simply shifting the space in the name one letter to the left, internet users reclaimed the biggest day in American football to celebrate literal, majestic owls. The joke originated as a way to avoid trademark issues with the phrase 'Super Bowl' but quickly evolved into its own subculture, spearheaded by the r/Superbowl subreddit. Every February, instead of football highlights, the internet floods with high-quality photos of owls looking impressive, grumpy, or wise, turning a corporate sporting event into a wholesome tribute to ornithology.