Launched in 2004 by Burger King to promote their 'Have it your way' slogan, the Subservient Chicken was a viral marketing sensation featuring a man in a chicken costume who obeyed typed commands. It is widely considered one of the first major examples of interactive viral content on the web. In meme culture, the image is often used to represent extreme obedience, uncanny valley vibes, or simply to reference the golden age of weird internet advertisements. The eerie setting of the chicken's living room has made it a favorite for surrealist and nostalgic humor.